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UK
Available for consulting and fractional search leadership

Urim KodraSenior SEO & PPC Consultant

I build search programmes that compound. Six years of organic and paid growth across more than 100 client accounts, from deep technical SEO to Google Ads at scale, now pointed at how brands get found inside AI answers.

See the workDownload CV

Now specialising in AI search visibility: GEO, AEO and citation strategy.

Years in search
0+

Organic and paid growth across agency, in-house and freelance engagements.

Client accounts
0+

Portfolio managed against individual business goals and retention targets.

Ad spend managed
$0K+

Google Ads budget steered to strong ROAS through bid strategy and testing.

Organic traffic lift
0%

Growth across key client accounts within twelve months of restructuring.

  • Semrush
  • Ahrefs
  • Surfer SEO
  • Screaming Frog
  • Google Search Console
  • Google Tag Manager
  • GA4
  • Google Ads
  • Looker Studio
  • Tableau
  • HubSpot
  • Klaviyo
  • WordPress
  • ChatGPT
  • Claude
  • Perplexity
  • Jasper AI
Selected work

Search programmes, and what they returned

Five engagements across agency portfolios, B2B SaaS, enterprise events and education. Open any one for the full breakdown.

What I do

Six disciplines, one growth engine

Organic and paid rarely fail in isolation. I work across the whole funnel so the technical foundation, the content, the ads and the measurement all pull in the same direction.

  • 01

    AI & Future Search

    Getting brands cited inside AI answers, not just ranked underneath them.

    • GEO and answer engine optimisation
    • LLM visibility and citation strategy
    • Topical authority and entity SEO
    • Programmatic SEO at scale
  • 02

    Technical SEO

    Fixing the foundations that quietly cap everything else you do.

    • Core Web Vitals and performance
    • Site architecture and internal linking
    • Crawlability, indexation and log analysis
    • Migration planning and recovery
  • 03

    Content & Authority

    Content built around search intent and clustered to rank as a body of work.

    • Keyword research and intent mapping
    • Content cluster frameworks
    • On-page optimisation and briefs
    • Link building and digital PR
  • 04

    Paid Search

    Google Ads accounts run for return, with testing baked into the process.

    • Account structure and bid management
    • Audience segmentation
    • A/B testing on ads and landing pages
    • ROAS and budget optimisation
  • 05

    Analytics & CRO

    Measurement you can trust, then experiments that move the number.

    • GA4 and Google Tag Manager builds
    • Looker Studio and Tableau reporting
    • First-party data strategy
    • Conversion rate experimentation
  • 06

    Training & Enablement

    Teams taught to run the platforms themselves, in-platform and hands-on.

    • Curriculum design and live sessions
    • Google Ads coaching
    • GA4 and GTM tracking workshops
    • Reporting frameworks for stakeholders

Capability matrix

The full spread of what I handle day to day, from crawl budgets to nurture flows.

  • AI & Future Search

    • GEO / AEO
    • AI search optimisation
    • LLM visibility
    • Citation strategy
    • Entity SEO
    • Programmatic SEO

  • SEO & Content

    • Technical SEO
    • Content strategy
    • Keyword research
    • Intent mapping
    • Link building
    • On-page optimisation
    • Core Web Vitals

  • Paid Search

    • Paid search strategy
    • Bid management
    • Audience segmentation
    • A/B testing
    • ROAS optimisation
    • Google Ads

  • Analytics & Reporting

    • GA4
    • Looker Studio
    • Tableau
    • Performance reporting
    • First-party data strategy
    • CRO

  • Email & CRM

    • Email marketing
    • Lifecycle campaigns
    • HubSpot
    • Klaviyo
    • Audience segmentation
    • Nurture flows

  • Social Media

    • Social media strategy
    • Content calendars
    • Organic and paid social
    • Meta, LinkedIn, Instagram
    • Community management
    • Social-SEO integration

  • Web & CMS

    • WordPress management
    • Plugin and theme upkeep
    • On-page publishing
    • HTML and CSS troubleshooting

  • Training & Enablement

    • Curriculum design
    • Live platform training
    • Google Ads coaching
    • Analytics coaching
Track record

Six years, five teams, one discipline

From enterprise B2B audits to leading search across a 100+ client agency portfolio, and now teaching the platforms I work in every day.

  1. Senior SEO/PPC Manager

    Inspire DigitalScotland, UK08/2021 - Present

    Search lead across a portfolio of 100+ clients, running technical SEO, content authority frameworks and Google Ads accounts with combined spend above $280K.

    Read the breakdown

  2. Digital Marketing Lecturer

    Contract

    Creative Hub KosovoMiami, Florida (Remote)03/2026 - Present

    Hands-on Google Ads and measurement training built around live platform work rather than theory, taking learners from campaign structure through to GA4 reporting.

    Read the breakdown

  3. SEO Manager

    Part-time / freelance

    Think OrionRemote05/2020 - 07/2022

    SEO strategy across 10+ client websites, built on topical authority frameworks and executive dashboards that translated rankings into revenue impact.

    Read the breakdown

  4. SEO Specialist

    Held concurrently with GDS Group, same parent company

    JugoUK07/2020 - 08/2021

    Full-funnel SEO for a virtual events platform, covering keyword research, on-page work and technical SEO alongside briefs for high-intent B2B content.

    Read the breakdown

  5. SEO Specialist

    Sister company to Jugo, held as part of the same engagement

    GDS GroupBristol, UK07/2020 - 08/2020

    SEO audits and competitor research for one of the largest B2B events companies in the UK, feeding on-page and technical improvements.

    Read the breakdown
Team revenue growth
150%

Delivered in the first three years through new service lines and leaner operations.

Lower production cost
40%

AI-augmented content and reporting workflows built on ChatGPT and Claude.

Faster turnaround
35%

Achieved by building and leading a cross-functional team of six specialists.

Deployment cycles
10 days

Cut from three weeks by restructuring technical SEO delivery end to end.

About

The short version

Marketing graduate turned search practitioner, working across Kosovo, the UK and remote teams worldwide.

I am a senior SEO and PPC practitioner working across agency portfolios, in-house teams and freelance engagements. Most of my work sits where technical SEO, content strategy and paid search overlap, because that is where the compounding gains actually live.

At Inspire Digital I lead search across a portfolio of more than 100 clients, running technical programmes, content cluster frameworks and Google Ads accounts with combined spend above $280K. Alongside that I teach Google Ads, Google Tag Manager and GA4 as a digital marketing lecturer, which keeps the fundamentals sharp.

The newer half of my work is AI search: answer engine optimisation, entity and topical authority, and making sure a brand is the one being cited when someone asks a model instead of a search box.

Languages

  • AlbanianNative
  • EnglishBilingual

Outside work

  • Football
  • Movies
  • Self development
  • Books
  • Hiking

Certifications

  • Certified Digital Marketing ProfessionalDigital Marketing Institute
  • Certified Digital MarketerCXL Institute
  • Content Strategy for SEO & Lead GenCXL Institute
  • eCommerce SEOCXL Institute
  • Google Analytics 4CXL Institute
  • Copywriting & Product MessagingCXL Institute

Education

Marketing Bachelor's DegreeUniversity of Prishtina · 2014 - 2017
Get in touch

Tell me what needs to grow

Whether it is a stalled organic channel, a paid account leaking budget, or a team that needs training, send over the detail and I will come back with an honest read.

Working across European and UK time zones, and remote worldwide. Typical reply time is one working day.

Download the full CV